Social Media Ad Tech: An Exploration

How often are you scrolling through Facebook or Instagram and come across an advertisement for something? Probably pretty frequently. In fact, I’d say that everyone reading this probably encountered an advertisement on a social media site today. In today’s blog post, we’ll be taking a closer look at the wonderful world of targeted advertisements on social media apps.

First, lets have a closer look at what targeted ads are and how they’re selected.

Pretty neat, huh? I even asked a few buddies to open up their social media feeds and remark on some of the ads selected for them. Here’s what they had to say.

(copyrighted works licensed under the use of Flickr Creative Commons Attribution-NonCommercial-NoDerivs license)

Finally, I sat down with my brother to talk about his thoughts and experiences regarding targeted social media ads in this somewhat brief podcast. Enjoy!