Unless you’ve been living under a rock for a while, there’s a good chance you’ve heard about or are familiar with one or more of Adobe’s multitude of creative products. Adobe makes various software intended to give artists and professionals alike a comprehensive platform to create. From photo editing to video editing, audio editing to design conceptualization and more, Adobe has a program for most any digital creative need. This line of products that started as the Adobe Creative Suite has since evolved to the Adobe Creative Cloud. Today, Adobe creative products are more or less many industries’ standard when it comes to digital creative needs.
Within my Technology in Advertising and Public Relations class, we’ve had a chance to get some hands on exposure to a few of the creative programs Adobe has to offer. I had a decent amount of experience with one of the few we’ve used thus far and limited exposure to the rest. In the following paragraphs, I plan to detail my thoughts and experiences regarding working with the Adobe Creative Cloud in order to meet the needs of an Advertising/Public Relations professional.
The first application we dealt with was Photoshop. Photoshop is a tool used for high level tweaking and enhancing of digital photos. I had a little bit of prior knowledge of Photoshop, but not much. Fortunately for me, it was not hard to pick up at all. I’d say of all of the Creative Cloud applications, it’s probably my favorite just to mess around with.
Next, we used Premiere Pro. Premiere Pro is a video editing software that is easy to use, yet possesses the features capable of producing very professional looking videos. Admittedly, I have plenty of experience using Premiere, so this was the easiest for me to use. In our class assignment, I used the software to edit a short video about a technology trend in the AD/PR world.
Another cool Adobe Creative application we got the opportunity to use in class was Audition. Audition is a multi-layer audio editing software that can be used to edit music as well as podcasts. Though I had no prior experience using audition, I found it the easiest to pick up because I was very familiar with the timeline functions of editing from my background in video editing. I used audition to edit a podcast detailing our technology trend. Importing the recorded audio and then adding intro and outro music as well as other soundtracks was both easy and fun, and in the end I had a wonderful polished audio file.
The final Adobe application we’re getting exposure to is InDesign. InDesign is a digital image rendering app that can be used for a multitude of things, from designing a company logo to laying out the blueprints for a mobile app’s features. I had never used InDesign before, but if I had to describe my first impression of it, I would say it reminds me of a beefed-up version of good ol’ Microsoft Paint.
I think so many people favor Adobe’s creative applications because the learning curve is quick and you can create a really beautiful, professional final product. For that reason they’ve been the industry standard for quite some time, and all signs point to it staying that way in the foreseeable future.