What I Learned From This Course: An Epilogue

It truly seems like it was only yesterday that I was sitting in the library setting up this blog and becoming accustomed to wordpress and its features for the first time, yet here I sit with the end of the semester approaching quicker by the day.

At the beginning, I was eager to learn how advertising and public relations were intertwined with technology, and how the use of today’s technology could help and AD/PR professional reach heightened levels of success with less struggle. Over the past 14 weeks, I’ve had some firsthand experience with how I can use various programs and outlets to my benefit when it comes to advertising.

The first, and in my opinion, most essential component of technology the class delved into was the Adobe Creative Cloud. As I covered in depth in another blog post, Adobe has a wide array of digital creative applications available for Mac and PC. With a little bit of practice, the applications can help anyone accomplish a myriad of creative tasks and walk away with a really clean and polished finished product. The Creative Cloud apps we focused on in class were Premiere, Photoshop, Audition, InDesign, and Illustrator.

Another incredibly invaluable exercise we did in class was the app design sprint. Split off into teams of 5 or 6 students, we were given 55 minutes to design the framework for a note-sharing smartphone/tablet app. Our instructor, Professor Dino explained that this was a normal happening in the world of marketing firms and said that he wanted us to have some firsthand exposure to the process. What started off as a slow bouncing of ideas quickly snowballed into a stressful rush to communicate details, finalize designs, and export files. The mounting pressure of a real-world sprint really showed through in the exercise. In the end, my team ended up being selected as the best design. (Not well deserved if you ask me, but I won’t go into detail.)

So, here as I sit at the end of the semester and reflect on what I’ve learned, I’m grateful for quite a bit. I’m grateful that I got a chance to work with like-minded students in an environment that was conducive to the subject. I’m grateful for exposure to real world situations that occur in the fields of advertising and public relations. 5849712695_1f41c8fbc2_b Finally, with the road ahead in mind, I’m grateful that amidst the chaos that a full semester of classes entails, I was able to truly learn about something and take away valuable skills from it.


Adobe Creative Programs- Present and Future Application

Image courtesy of Flickr Creative Commons sourced at: https://goo.gl/ybTG7P

Unless you’ve been living under a rock for a while, there’s a good chance you’ve heard about or are familiar with one or more of Adobe’s multitude of creative products. Adobe makes various software intended to give artists and professionals alike a comprehensive platform to create. From photo editing to video editing, audio editing to design conceptualization and more, Adobe has a program for most any digital creative need. This line of products that started as the Adobe Creative Suite has since evolved to the Adobe Creative Cloud. Today, Adobe creative products are more or less many industries’ standard when it comes to digital creative needs.

Within my Technology in Advertising and Public Relations class, we’ve had a chance to get some hands on exposure to a few of the creative programs Adobe has to offer. I had a decent amount of experience with one of the few we’ve used thus far and limited exposure to the rest. In the following paragraphs, I plan to detail my thoughts and experiences regarding working with the Adobe Creative Cloud in order to meet the needs of an Advertising/Public Relations professional.

The first application we dealt with was Photoshop. Photoshop is a tool used for high level tweaking and enhancing of digital photos. I had a little bit of prior knowledge of Photoshop, but not much. Fortunately for me, it was not hard to pick up at all. I’d say of all of the Creative Cloud applications, it’s probably my favorite just to mess around with.

Next, we used Premiere Pro. Premiere Pro is a video editing software that is easy to use, yet possesses the features capable of producing very professional looking videos. Admittedly, I have plenty of experience using Premiere, so this was the easiest for me to use. In our class assignment, I used the software to edit a short video about a technology trend in the AD/PR world.

Another cool Adobe Creative application we got the opportunity to use in class was Audition. Audition is a multi-layer audio editing software that can be used to edit music as well as podcasts. Though I had no prior experience using audition, I found it the easiest to pick up because I was very familiar with the timeline functions of editing from my background in video editing. I used audition to edit a podcast detailing our technology trend. Importing the recorded audio and then adding intro and outro music as well as other soundtracks was both easy and fun, and in the end I had a wonderful polished audio file.

The final Adobe application we’re getting exposure to is InDesign. InDesign is a digital image rendering app that can be used for a multitude of things, from designing a company logo to laying out the blueprints for a mobile app’s features. I had never used InDesign before, but if I had to describe my first impression of it, I would say it reminds me of a beefed-up version of good ol’ Microsoft Paint.

I think so many people favor Adobe’s creative applications because the learning curve is quick and you can create a really beautiful, professional final product. For that reason they’ve been the industry standard for quite some time, and all signs point to it staying that way in the foreseeable future.